SPQ 042: What is Your “Why?”

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The Answer…

This episode was recorded in late January, but it’s going live on February 4, the same day Steve flies from Newark to Amsterdam and then from Amsterdam to Tanzania. He’ll spend seven days hiking Mount Kilimanjaro and going on a safari. These are two things he’s wanted to do his entire life.

There are two reasons Steve is a self-published author: freedom and the ability to live life on his own terms. What is your “why”?

Biggest Takeaway…

Writing isn’t always glamorous. You have to put your butt in the chair every day and work for weeks or months to produce something. Sometimes it’s a struggle to stay motivated. Your “why” is a solid motivation to keep plugging away at your business. This concept can cover three primary areas:

  1. Creative outlet
  2. Income-generating outlet
  3. Personal freedom

Sit down and think about some answers to the following questions.


  • Do you have stories you want to share with the world?
  • Do you want to help people overcome a specific challenge?
  • Do you want to have the satisfaction of helping others by providing value inside your books?
  • Do you want to build a business from scratch?


  • Do you want to quit a job you hate?
  • Do you want to spend more time with your family and friends?
  • Do you want to control your own financial future?


  • Do you want to work from anywhere in the world?
  • Do you want the flexibility to live life on your terms?

The last question came to mind when Steve thought about his upcoming trip. His fiancée can’t go to Africa with him because she works at a job where she can’t take two weeks off. She doesn’t have the same flexibility he does.

Steve writes books because he wants to help people with specific challenges. He also wants the freedom to live life on his own terms. His business pretty much runs itself, so he can leave for a trip and still earn income. Steve also enjoys building a business from scratch and trying something new.

Here’s a bit of homework for you to do. Get out a piece of paper and a pen, and spend ten minutes writing a list of “whys.” Keep it somewhere safe and private. If you have a moment where you feel unmotivated, pull out your list and remind yourself of all the reasons you started your self-publishing business.

This may sound a little “woowoo,” but it’s good to remind yourself of all the reasons you should stay motivated and keep going.

Steve sincerely thanks everyone who reads his books, listens to his podcasts, and supports his business. They make it possible to take this trip to Africa and have the freedom to travel.

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