SPQ 053: Virtual Assistants: How is Outsourcing Used in a Self-Publishing Business?
K asks: Based on your own experience in getting set up, how do you use virtual assistants in your self-publishing business?
Using virtual assistants and freelancers is a major part of Steve’s business. He does almost all of his own content creation, but he uses teams to take care of a lot of the moving parts. Unless you systematize everything you do, you’ll make mistakes if you try to handle all of these tasks yourself.
If you are successful with your book-based business, you’ll move from author to authorpreneur. Instead of doing everything yourself, you’ll be an entrepreneur who has a lot of help with your business.
It’s a matter of scaling your business. You need to figure out how to grow your business without having to do everything yourself. Steve thinks of scaling in two ways:
- Scaling gives you an opportunity to create more assets.
- You can also scale by getting more time. Virtual assistants and freelancers give you more time to focus on writing.
Steve recorded this episode the day he left for Africa. His team will edit the episodes, format them correctly, and publish the show notes while he is away. All he had to do before he left was record the episodes and put them in Dropbox.
So how does Steve use virtual assistants and freelancers? There’s a five-step process.
- Identify your core genius. These are the tasks that only you can do. As an authorpreneur, you should be creating content and marketing content.
- Value your time. Track the amount of money you earn in a month and then divide that by the number of hours you worked that month. If you make $1,200 and worked 40 hours, then your time is worth $30 per hour. Anything that costs less to outsource is something you should delegate.
- Find help: Hire for a specific task, or hire a general virtual assistant. When you hire for a specific task, you’re not paying the person on a part-time or full-time basis. Examples: editor, cover designer, formatter, translator. A general virtual assistant handles a variety of tasks and usually works part-time or full-time. You should hire someone who can help build your platform and assist you with books.
- Create standardized operating procedures.
- Use tools to manage the entire process.
Here are some ways Steve’s virtual assistant helps him with his business:
- Sort and filter emails before Steve looks at his inbox in the morning
- Research tools and resources to use in his blog posts and books
- Create tracking links for the Amazon Associates program
- Turn Steve’s book content into slideshow presentations
- Create notes for the audio versions of Steve’s books
How do you find people to work on specific tasks?
How do you find a virtual assistant?
- Search on Virtual Staff Finder
- Describe what you need; Virtual Staff Finder presents three candidates
- Interview the candidates via Skype
- Pick the right person for your business
- Virtual Staff Finder does background checks and all the work necessary to ensure you get the best candidates
It’s difficult to manage employees, so standardized operating procedures (SOPs) help you keep everything organized. Steve addresses four types of tasks in his SOPs.
- Daily tasks
- Weekly tasks
- Monthly tasks
- Occasional tasks
Figure out the tasks you need to do yourself; then try to remove yourself from all the other tasks. Steve uses Dropbox to manage the whole process.
There are some tools you can use to streamline the process of working with virtual assistants and freelancers:
- Microsoft Word for creating documents
- Jing for creating videos
- Dropbox for sharing documents
- Trello for project management
- Slack for chatting
- Edgar for automating social media activities
You can’t do everything yourself. Focus on important tasks such as writing and marketing your books. Virtual assistants and freelancers help free up time for you to work on the most important activities in your business.
Resources and Links
Odesk: Find freelancers to edit or format your books, design book covers, or do foreign translations of your content
Elance: Elance has thousands of freelancers available for editing, design, programming, translation, and administrative tasks
Virtual Staff Finder: Virtual Staff Finder helps you find the right person to work as your virtual assistant
Jing: Create videos to share with your virtual assistant
Dropbox: Share files with multiple people by syncing your Dropbox folders
Trello: Use this tool to manage projects
Slack: Chat with your virtual assistant using the Slack messaging system
Edgar: Take control of your social media efforts with this automation tool