Tag Archive

Tag Archives for " Pricing "
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SPQ 068: Perma-Free Book – Do I Need to Pull the Others From KDP Select?

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The Question

Zach asks: When going perma-free on book one of a series, is it assumed that every book in your series needs to come out of KDP Select? I know to get perma-free status, you have to distribute to all of the platforms, so my first book would have to be pulled out of KDP Select. The thing is, I’m doing really well with borrows on Kindle Unlimited, so I’m not sure I’ll be ready to pull the entire series out of KDP Select once I write one or two more books and want to make the first book perma-free.

Biggest Takeaway

Steve’s Answer

Zach’s covers and descriptions look great. Steve recommends spending $10 or so and having a redirect link for your email list. Zach is currently using a bit.ly link, which might change down the road, preventing people from finding his sign-up page. Continue reading

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SPQ 046: $0.99 Book Launch: How Long Does it Take for Amazon to Drive Organic Sales?

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The Question

Derek Doepker of ExcuseProof.com wants to know how long you should keep a book at 99 cents and promote to your list before you let Amazon take over and start driving organic sales.

Biggest Takeaway

The Answer

Derek Doepker is a very successful Kindle author and marketer in his own right. His product, “Hooks for Books,” includes some great examples of engaging titles that pull readers in. Continue reading

SPQ 040: Free Books – Do They Tick Off Paying Customers?

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The Question…

Tom asks via email:

“If people buy your book, and later you give it away for free or discount it, do you get any negative feedback from those who purchased at full price?”

Biggest Takeaway…

The Answer…

This question is from Tom “Big Al” Schreiter, who is a very prolific writer and a great example of someone who takes action. One-third of his sales come from print books, one-third from audiobooks, and one-third from Kindle. He does a great job finding a good balance with all of his different product lines. Continue reading

SPQ 034: Disappointing Book Sales – How Do I Increase Them?

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The Question…

Julie from TrulyMadlyDeeplyHappy.com has had disappointing results with her book marketing. She wants to know what she can do about it.

Biggest Takeway…

Steve’s Answer…

When Steve checked out Julie’s website, he noticed she is a doing a lot of the right things to build an author platform. She has her own podcast, writes blog posts, and has a presence on Facebook, Twitter, Pinterest, YouTube and Google+. Continue reading

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SPQ 015: How Does Price Pulsing Work with Kindle Books?

How Does Price Pulsing Work with Kindle Books?

The Question…

Jo is interested in using price pulsing. She wants to know how it works and how authors can use it to their advantage.

Biggest Takeaway…

Steve’s Answer…

Pulsing refers to dropping a book’s price to get more sales and increase visibility on Amazon. This isn’t necessarily a great strategy for generating revenue, but it is a good strategy for helping you increase awareness of your books. Many authors price their books at 99 cents during this type of promotion. Continue reading