Simple Book Marketing: Testing Variables
This is the first episode in a series called “Simple Book Marketing,” where Steve covers simple strategies to help increase your book sales.
In July 2012, Steve had two books in the marketplace. One of them was selling about five to 10 copies per day. He decided to update the book cover, change the keywords, write a new book description, and change the categories on Amazon. As a result, book sales plummeted.
[Tweet “Before you can test any variables, you need to know your baseline.”]