Email Marketing

SPQ 032: Can You Build a Book Business and Generate $10,000 Per Month?

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american dollars in the handsThe Question…

Sherese asks, “What advice do you have for someone who wants to get into the Kindle business and has a dream of making $10,000 per month in residual income, but without an established platform?” She has always been attracted to Kindle and the idea of producing content for the Web.

Steve’s Answer…

A lot of people ask Steve how to make a certain amount of money per month. He says it’s very hard to make $10,000 per month. Even if you do everything right, it doesn’t always happen. Many full-time authors still haven’t reached their income goals. It’s not something you can do in a couple of months.

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SPQ 013: Author Platform — What’s the Step-By-Step Plan to Build an Audience?

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Author Platform: What’s the Step-By-Step Plan to Build an Audience?

The Question…

Jane is a new author who wants to build her platform while she writes a book. She wants to know a simple step-by-step plan for building and maintaining an author platform.

Biggest Takeaway…

[Tweet “Your book interior is the perfect place to let people know about your email list. “]

Steve’s Answer…

Steve feels all of his success is due to having an established author platform.

He recommends following the 80/20 rule when building a platform: focus on what works and ignore what doesn’t. Steve says the focal point of every independent author’s platform should be an email list.

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SPQ 007: What are the Best Email Marketing Practices as an Author?

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SPQ 007: What are the Best Email Marketing Practices as an Author?

The Question…

Alexis of AlexisGrant.com asked about best practices for email marketing. In this episode, Steve gives a behind-the-scenes look at how he markets his habit books via email.

Biggest Takeaway…

[Tweet “Get more subscribers! Switch your offer. Test your templates and new headlines. “]

Steve’s Answer…

Email marketing is the lifeblood of Steve’s marketing, but there’s a lot that goes into it. The first thing you need is a lead magnet, or something you give to people who sign up for your email list. Steve uses AWeber, LeadPages and an opt-in box to collect email addresses and market to his list of subscribers. He currently has several traffic sources: Kindle books, SlideShare, Twitter, Facebook, and Pinterest. In the future, he wants to test YouTube, podcasting, and paid traffic.

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