Stan Dubin of TheHiringTips.com asks: I’m going to be uploading a collection of hiring tips on Kindle. How appropriate would it be to have an almost-imperceptible link at the bottom of each page to take people back to our site? If that’s not appropriate from your point of view, what kind of link to a website should a Kindle book have?
Congratulations to Stan on his first book. He asked if you are allowed to put links at the bottom of every book, or if it’s generally a good practice.
Steve isn’t sure, but he thinks it’s difficult to put a link at the bottom of every page. Someone who knows formatting very well might be able to do it, but it would look very weird to the reader. Continue reading
It’s time for another Five Questions segment. In this episode, Steve covers a variety of topics including finding your international reviews, if the Author Follow button works, media liability insurance, formatting, and putting a product on Udemy.
Chris asks: I’m working on my first book and free PDF. It hit me that I could also make my free PDF a Kindle book and just give away the PDF to my newsletter subscribers. Do you have any thoughts on this idea?
Chris is talking about a lead magnet, which is a free piece of content you use to build your email list. Steve covered this in detail in episode 7. It’s not clear if Chris is talking about selling the second book or giving it away for free. If you want to learn more about the perma-free strategy, check out episode 6. Continue reading
Nicholas asks: How long are your ebooks vs. booklets? I am curious about the number of words rather than pages.
Josiane asks: I just read your book “Writing Habit Mastery,” and I loved it! How many words should one aim for when writing an ebook like yours? As an example, how many words were in that book?
The subject of word count is really important for authors. You need to know if your book is too short or long enough compared to other authors in your niche.
At first, Steve followed the “inch wide, mile deep” rule. He took a specific subject and drilled down to cover every possible topic. Since it was a very specific subject, the books were about 12,000 to 14,000 words each. Continue reading
Tyler asks via email:
“Within Kindle books, can you use Amazon affiliate links to link to other products or books? And can you link out to other affiliate products?”
Affiliate marketing is a great way to generate income online. You recommend a service or tool, and if people go through your link and buy it, you get a commission. In a way, you act like a salesperson for other companies. Steve was very successful with affiliate marketing from 2006 to 2014. Even though he sold his last major affiliate marketing site in 2014, he still dabbles in it from time to time. Continue reading
What’s the best way to format my first book? Is it best to go to Fiverr, or is it better to learn how to do it yourself? I have an older version of Word that doesn’t seem to work with what’s out there. It seems very complicated.
Steve feels formatting is his Achilles heel. It’s the one aspect of his business he hasn’t totally nailed down, so he recently hired someone to format his books for him. When he first started out, he was really frustrated by the MOBI format, so he created books without formatting. He would use asterisks instead of bullet points so the formatting didn’t look all over the place. It didn’t give readers a quality experience. Continue reading