Mark of FragthePlanet.com asks: Do you think it’s better to use your real name as your brand? My name is a bit difficult to spell. Is it better to use a pen name, or should I stick with another name, such as bookcompany.com?
A lot of authors don’t think of a book as part of their brand. They put books in the marketplace, but they don’t think long-term. Steve recommends thinking of each book you publish as part of your author platform. Episode 13 explains the importance of building a platform in detail. Continue reading