Michal asks: When I started writing and publishing, I wasn’t in the business owner mindset at all. I published my first book with an investment of just five dollars. I needed to grow and see progress before I was willing to invest more in my books. How would you have started with just five bucks? Forget about your business background when you answer the question. Thanks.
Michal is the first repeat caller Steve’s answered on SPQ. His most recent book, “The Art of Persistence,” has a 7,900 ranking on Amazon, so it’s a solid book that is selling well. Michael is a great example of someone who takes action. English isn’t his first language, but he’s still doing a great job putting out valuable content and building an audience. Continue reading
Chris of PowerLists.org asks via email: I recently published my first book on KDP Select and was wondering if it is best to do a five-day promotion or to split up the days into one two-day promotional campaign and one three-day promotional campaign. Thanks. Love your show.”
It’s great to see that a lot of recent questions are coming from first-time authors. That means a lot of people out there are taking action. Continue reading
Lawrence (from Alaska) asks via email: I am a retired guy who has a number of books published by traditional companies and self-published on Kindle and other platforms. I would like to write two to four books a year and bring in a modest $1,000 to $2,000 a month while not working full-time. While I realize this is at the other end of the spectrum from your business accomplishments, what would a minimalist marketing plan look like for a guy with my modest goals?
This is a great goal, and it’s totally doable. A lot of authors start out and hit that goal within their first few months. When it comes to self-publishing, people tend to get bogged down in everything they have to do. You really only need to worry about a few core tasks. Continue reading
Marie asks via email: “I released my book on Amazon on April 7. I did the KDP Free promotion and am now doing a week for $0.99. I will gradually move it to $2.99. I know you said to keep writing books, but when is the best time to move on to the next book? I feel that I’m chasing the ‘Amazon Best Sellers Rank’ on my current book, trying to keep it “above water.” How do you balance and not go crazy?”
Marie’s book is “Just a Little More Money.” Steve took a look at the book, and he noticed it’s currently at a 12,000 ranking. That’s great for a first book. It’s currently listed at $1.99, so Marie should consider changing it to $2.99. It won’t make much of a difference in sales, but it will make a big difference in her earnings. Continue reading
Daemon asks: If I was going to do a free book promotion, is it worth spending the money on certain advertisements? Which ones do you think have the biggest return on investment?
Steve launches his books at 99 cents each, so his strategy is a little different than the strategy Daemon asked about. If you don’t have an established platform, you definitely want to look into the free book strategy. Continue reading
Zach asks: When going perma-free on book one of a series, is it assumed that every book in your series needs to come out of KDP Select? I know to get perma-free status, you have to distribute to all of the platforms, so my first book would have to be pulled out of KDP Select. The thing is, I’m doing really well with borrows on Kindle Unlimited, so I’m not sure I’ll be ready to pull the entire series out of KDP Select once I write one or two more books and want to make the first book perma-free.
Zach’s covers and descriptions look great. Steve recommends spending $10 or so and having a redirect link for your email list. Zach is currently using a bit.ly link, which might change down the road, preventing people from finding his sign-up page. Continue reading
Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.
It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list. Continue reading
Tim asks: Do you have any good advice for using Facebook ads to promote your book?
This is a great question. It’s impossible to cover everything about Facebook ads in just one episode, so Steve is going to cover five strategies he’s currently testing on the Facebook advertising platform. He’s not an expert in Facebook advertising, so try some of these strategies on your own to see what works for you.
Nick asks: I have heard you, on several occasions, talk about your “street team” in regard to how you get reviews for your books when you launch them. I understand the concept with asking your list for the review, but how do you go about it? Do you just simply ask them to post favorable reviews if they enjoyed the book? I have been building lots of lists with Kindle and haven’t really tapped into them for reviews yet; I would really love to hear your thoughts on that.
Reviews are really important. Not only do they tell people good things and bad things about your book, they also affect Amazon’s ranking algorithm. There are a lot of paid promotion sites that require a certain number of reviews before they will even consider promoting your book. Finally, if you don’t have any reviews, people might not be willing to give your book a try. Continue reading
We’re starting a new segment called “Five Questions.” Steve will take five of the questions he’s gotten and answer them in a rapid-fire manner. He’s doing this because some questions only require a simple response, so he can’t devote an entire episode to them.
Some of the questions have already been covered, so he also doesn’t want to dedicate another full episode to something that has already been discussed. Right now, Steve has 120 questions in the queue, so this is a good way to make sure everything is covered. It can also help this podcast provide more value for listeners.
Even though there are a lot of questions waiting to be answered, Steve will get to them all, so don’t hesitate to submit a question via SpeakPipe or email. Continue reading