Tag Archive

Tag Archives for " Book Launch "
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SPQ 072: Should You Pay to Launch a Free Book (and What Sites Get the Best ROI)?

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The Question

Daemon asks: If I was going to do a free book promotion, is it worth spending the money on certain advertisements? Which ones do you think have the biggest return on investment?

Biggest Takeaway

Steve’s Answer

Steve launches his books at 99 cents each, so his strategy is a little different than the strategy Daemon asked about. If you don’t have an established platform, you definitely want to look into the free book strategy. Continue reading

SPQ 067: 3 Books – Should I Launch Them All Together?

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The Question

Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.

Biggest Takeaway

Steve’s Answer

It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list. Continue reading

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SPQ 065: Facebook Ads: 5 Ways to Target Your Ideal Book Reader

Hands are making indecision signals

The Question

Tim asks: Do you have any good advice for using Facebook ads to promote your book?

Biggest Takeaway

Steve’s Answer

This is a great question. It’s impossible to cover everything about Facebook ads in just one episode, so Steve is going to cover five strategies he’s currently testing on the Facebook advertising platform. He’s not an expert in Facebook advertising, so try some of these strategies on your own to see what works for you.

Tim is talking about the advertising platform available on Facebook. There are several challenges associated with using this platform, especially for authors. Continue reading

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SPQ 046: $0.99 Book Launch: How Long Does it Take for Amazon to Drive Organic Sales?

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The Question

Derek Doepker of ExcuseProof.com wants to know how long you should keep a book at 99 cents and promote to your list before you let Amazon take over and start driving organic sales.

Biggest Takeaway

The Answer

Derek Doepker is a very successful Kindle author and marketer in his own right. His product, “Hooks for Books,” includes some great examples of engaging titles that pull readers in. Continue reading