Daemon asks: If I was going to do a free book promotion, is it worth spending the money on certain advertisements? Which ones do you think have the biggest return on investment?
Steve launches his books at 99 cents each, so his strategy is a little different than the strategy Daemon asked about. If you don’t have an established platform, you definitely want to look into the free book strategy. Continue reading
Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.
It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list. Continue reading
Tim asks: Do you have any good advice for using Facebook ads to promote your book?
This is a great question. It’s impossible to cover everything about Facebook ads in just one episode, so Steve is going to cover five strategies he’s currently testing on the Facebook advertising platform. He’s not an expert in Facebook advertising, so try some of these strategies on your own to see what works for you.
Derek Doepker of ExcuseProof.com wants to know how long you should keep a book at 99 cents and promote to your list before you let Amazon take over and start driving organic sales.