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SPQ 033: How to Write an Author Bio That Sells Books

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Author Bios as Landing Pages

In episode 17, Steve explained how to use an easy-to-remember URL to direct people to your Amazon author page. His URL, HabitBooks.net, redirects to his author profile and makes it easier for people to find his books.

Your author bio is your personal landing page, or a page designed to sell something, so it should always be helping you sell more books. It’s easy to set up your author bio on Amazon; simply go to Amazon Author Central and follow the steps. You should also set up author pages at Kobo, iBooks, and other platforms.

No matter where you have a bio, you must write something that engages readers and (hopefully) gets them to buy more books. Many readers check the “About” section of the author bio first, so you need to think carefully about what you write. Continue reading

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SPQ 022: CreateSpace vs. Kindle (Should You Pick One Over the Other?)

CreateSpace.com vs. Kindle

The Question…

Barry asks if you should publish on CreateSpace and then Kindle or vice-versa?

Biggest Takeaway…

Steve’s Answer…

CreateSpace is a print-on-demand service. If you upload a digital file, people can order a print version of your book. One good thing about CreateSpace is that it syncs with your Kindle account. When people come across your Kindle book on Amazon, they also have the opportunity to buy a print copy of the book via CreateSpace. Continue reading