A listener wants to know why Steve recommends Pretty Links instead of Bit.ly for shortening links.
[Tweet “Shortening links makes it easier to direct people to specific pages on your site. “]
It’s difficult for people to remember URLs with a lot of slashes or dashes. Shortening links makes it easier to direct people to specific pages on your website. Pretty Links and Bit.ly both shorten links and track clicks, but Steve prefers Pretty Links for several reasons.
You have no control over Bit.ly, so you have no recourse if they decide to delete your links or go out of business. Pretty Links is installed directly on your blog, so no one can change your existing links.
Links made with Pretty Link also look better. For example, SelfPublishingQuestions.com/free looks good and is easy to remember. Links made with Bit.ly look a little spammy because they have random numbers and letters in them.
Bit.ly has a clunky interface, but Pretty Links makes it easy to track each ad campaign. Using Pretty Links, Steve was able to track 12 different campaigns for his most recent launch. Finally, Pretty Links makes it easy to edit links. The built-in search engine helps you find all of the links related to a keyword, saving you time if you need to edit a campaign.
Steve recommends staying away from tools you have no control over. Otherwise, you’ll be in a bind if a company goes out of business or changes its terms of service.
Pretty Link Pro: Shorten links and track campaigns with Pretty Link Pro
Bit.ly: Create easy-to-remember links with Bit.ly
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