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SPQ 022: CreateSpace vs. Kindle (Should You Pick One Over the Other?)

CreateSpace.com vs. Kindle

The Question…

Barry asks if you should publish on CreateSpace and then Kindle or vice-versa?

Biggest Takeaway…

Steve’s Answer…

CreateSpace is a print-on-demand service. If you upload a digital file, people can order a print version of your book. One good thing about CreateSpace is that it syncs with your Kindle account. When people come across your Kindle book on Amazon, they also have the opportunity to buy a print copy of the book via CreateSpace. Continue reading

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SPQ 021: 7 Ways to Stand Out in a Crowded Book Market

SPQ 021: 7 Ways to Stand Out in a Crowded Book Market

The Question…

Christian of Unpopular Tales asks how it’s possible to stand out in a market that’s saturated and full of competition.

Biggest Takeaway…

Steve’s Answer…

Amazon and other eBook platforms have become very crowded with authors. You need to up your game to stand out from this crowd. There are seven ways to do thisContinue reading

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SPQ 020: How to Craft Compelling Book Titles

SPQ 020: How to Craft Compelling Book Titles

The Question…

Thomas Lau of Kindle Bestseller Empire asks:

Can you share your thought process when deciding on the titles for your books? What tips can you give for authors who can’t fit keywords with high search volumes into their titles?

Biggest Takeaway…

Steve’s Answer…

The title of your book is really what helps it sell on Amazon and other ebook platforms. In episode 19, Steve explained why he doesn’t think keywords are all that important. He advises authors to avoid creating keyword-rich titles with a bunch of random words. Continue reading

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SPQ 019: Why Keyword Tools Don’t Sell Kindle Books

Why Keywords Tools Don't Sell Kindle Books

The Question…

A reader asks: “You come out against Kindle keyword search programs, but I would have thought that they would enable an author to more accurately find those precious seven keywords that Amazon allows? Surely these programs would offer more accurate results, and therefore more sales, than human opinion and guesswork? There are a number of programs on the market claiming to be able to identify the most effective Kindle keywords. As you suggest using the Google keyword tool, which is designed to help with Google searches, not Amazon searches, I don’t follow your logic on this point.”

Biggest Takeaway…

Steve’s Answer…

Steve’s opinion on this topic is pretty controversial, and a lot of authors and marketers actually disagree with him. He says keywords aren’t all that important for selling books. You want to find a good keyword for your main title and spend a bit of time finding seven keywords to use on Amazon, but keywords aren’t very important otherwise. Continue reading

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SPQ 018: Prolific Writing – What Tools and Processes Do You Use to Write On a Daily Basis?

SPQ018: Prolific Writing – What Tools and Processes Do You Use to Write On a Daily Basis?

The Question…

What tools and processes do you use to help you be a prolific writer?

Biggest Takeaway…

Steve’s Answer…

Prolific writing makes things a lot easier for your book-based business. When it comes to being prolific, it’s all about habits. The right habits help you take large projects and break them down into doable daily processes. Continue reading

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SPQ 017: URL Forwarding – The #1 Way Readers Can Find Your Author Page

SPQ017: URL Forwarding – The #1 Way Readers Can Find Your Author Page

It’s not easy to get readers to check out your author page, especially when the Web address is full of letters, numbers, and assorted characters. In this episode, Steve details his URL forwarding strategy to kick off a new series called Simple Book Marketing.

The Question…

Instead of answering a question today, Steve is introducing his Simple Book Marketing segment. He’ll discuss an actionable strategy you can immediately apply to your book-based business.

Biggest Takeaway…

Simple Book Marketing: URL Forwarding

Your Amazon author page is a landing page. It is used to promote all of your books and show your authority in a particular niche. Your author page even pulls up content from Twitter and your blog. When people land on your author page, they see a lot of information that can help you sell more books. Continue reading

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SPQ 016: How Much Does it Cost to Publish My First Book?

SPQ016: How Much Does it Cost to Publish My First Book?

The Question…

How much is the start-up cost of publishing my first Kindle book? How much is okay to invest for marketing?

Biggest Takeaway…

Steve’s Answer…

Steve recommends treating a book-based business like any other start-up company. Be smart about not wasting your money by tracking expenditures and spending money only when necessary. Continue reading

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SPQ 015: How Does Price Pulsing Work with Kindle Books?

How Does Price Pulsing Work with Kindle Books?

The Question…

Jo is interested in using price pulsing. She wants to know how it works and how authors can use it to their advantage.

Biggest Takeaway…

Steve’s Answer…

Pulsing refers to dropping a book’s price to get more sales and increase visibility on Amazon. This isn’t necessarily a great strategy for generating revenue, but it is a good strategy for helping you increase awareness of your books. Many authors price their books at 99 cents during this type of promotion. Continue reading

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SPQ 014: Pretty Link vs. Bit.Ly — Why is Pretty Link Better for Authors?

SPQ 014: Pretty Link vs. Bit.Ly – Why is Pretty Link Better for Authors?

The Question…

A listener wants to know why Steve recommends Pretty Links instead of Bit.ly for shortening links.

Biggest Takeaway…

The Answer…

It’s difficult for people to remember URLs with a lot of slashes or dashes. Shortening links makes it easier to direct people to specific pages on your website. Pretty Links and Bit.ly both shorten links and track clicks, but Steve prefers Pretty Links for several reasons. Continue reading

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SPQ 013: Author Platform — What’s the Step-By-Step Plan to Build an Audience?

Author Platform: What’s the Step-By-Step Plan to Build an Audience?

The Question…

Jane is a new author who wants to build her platform while she writes a book. She wants to know a simple step-by-step plan for building and maintaining an author platform.

Biggest Takeaway…

Steve’s Answer…

Steve feels all of his success is due to having an established author platform.

He recommends following the 80/20 rule when building a platform: focus on what works and ignore what doesn’t. Steve says the focal point of every independent author’s platform should be an email list. Continue reading