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When Steve started the Self-Publishing Questions podcast, he assumed people wanted new episodes seven days per week. Then he thought about the “Ask Pat” podcast. Steve travels a lot, so when it comes to a daily podcast, he tends to lose track. Then trying to catch up on past episodes is too much work, so he ends up listening to a one-day-a-week podcast so it’s easier to keep up.
He started to wonder if daily episodes were overwhelming for the SPQ audience, so he sent an email with two questions. How many episodes per week do you prefer? What information product would you prefer?
Surprisingly, 76 percent of the people who responded said they want three episodes per week. Therefore, Steve is switching to three episodes per week to see how it works.
Steve would love to hear your opinion, so please take the poll and let him know what you think.
The lesson here is that you should never assume you know what your audience wants. If you ask questions, your audience members will tell you things you have never even thought about. Continue reading