Stan Dubin of TheHiringTips.com asks: I’m going to be uploading a collection of hiring tips on Kindle. How appropriate would it be to have an almost-imperceptible link at the bottom of each page to take people back to our site? If that’s not appropriate from your point of view, what kind of link to a website should a Kindle book have?
Congratulations to Stan on his first book. He asked if you are allowed to put links at the bottom of every book, or if it’s generally a good practice.
Steve isn’t sure, but he thinks it’s difficult to put a link at the bottom of every page. Someone who knows formatting very well might be able to do it, but it would look very weird to the reader. Continue reading
Chris asks: I’m working on my first book and free PDF. It hit me that I could also make my free PDF a Kindle book and just give away the PDF to my newsletter subscribers. Do you have any thoughts on this idea?
Chris is talking about a lead magnet, which is a free piece of content you use to build your email list. Steve covered this in detail in episode 7. It’s not clear if Chris is talking about selling the second book or giving it away for free. If you want to learn more about the perma-free strategy, check out episode 6. Continue reading
Marcella of The Writer’s Monthly Review magazine asks: My book hit the stands in March 2014; it was full of typos and mistakes, labeling me as unprofessional and sloppy. I wish I could pull it from the market, but I signed a five-year contract with the publisher. With the last proofing, they apparently didn’t fix the typos and other mistakes. What can I do about it? I have all but quit marketing it because of all the typos—not one, but many. If I saw the mistakes immediately, so will my readers.
Marcella is in a tough situation because she worked hard on her book, but she doesn’t have the creative control necessary to update it. This is why Steve doesn’t really like dealing with traditional publishing companies. You lose the ability to control how you present and market your book. Continue reading
Ruth of SuperBabyFood.com asks via email: If you update your Kindle book, do people who previously bought the book automatically get the updates?
This is a great question because it shows you’re thinking about providing great customer service. Updating books is a great tactic if you write about topics that are constantly changing. Continue reading
What’s the best way to format my first book? Is it best to go to Fiverr, or is it better to learn how to do it yourself? I have an older version of Word that doesn’t seem to work with what’s out there. It seems very complicated.
Steve feels formatting is his Achilles heel. It’s the one aspect of his business he hasn’t totally nailed down, so he recently hired someone to format his books for him. When he first started out, he was really frustrated by the MOBI format, so he created books without formatting. He would use asterisks instead of bullet points so the formatting didn’t look all over the place. It didn’t give readers a quality experience. Continue reading
This is the first episode in a series called “Simple Book Marketing,” where Steve covers simple strategies to help increase your book sales.
In July 2012, Steve had two books in the marketplace. One of them was selling about five to 10 copies per day. He decided to update the book cover, change the keywords, write a new book description, and change the categories on Amazon. As a result, book sales plummeted.
Thomas Lau of Kindle Bestseller Empire asks:
Can you share your thought process when deciding on the titles for your books? What tips can you give for authors who can’t fit keywords with high search volumes into their titles?
The title of your book is really what helps it sell on Amazon and other ebook platforms. In episode 19, Steve explained why he doesn’t think keywords are all that important. He advises authors to avoid creating keyword-rich titles with a bunch of random words. Continue reading