The Question…
Jo is interested in using price pulsing. She wants to know how it works and how authors can use it to their advantage.
Biggest Takeaway…
[Tweet “Pulsing is a good strategy for helping you increase awareness of your books. “]
Steve’s Answer…
Pulsing refers to dropping a book’s price to get more sales and increase visibility on Amazon. This isn’t necessarily a great strategy for generating revenue, but it is a good strategy for helping you increase awareness of your books. Many authors price their books at 99 cents during this type of promotion.