Archive

Category Archives for "Book Marketing"
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SPQ 080: KDP Select Free Promotions: How Many Days Should I Use?

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The Question

Chris of PowerLists.org asks via email: I recently published my first book on KDP Select and was wondering if it is best to do a five-day promotion or to split up the days into one two-day promotional campaign and one three-day promotional campaign. Thanks. Love your show.”

Biggest Takeaway

Steve’s Answer

It’s great to see that a lot of recent questions are coming from first-time authors. That means a lot of people out there are taking action. Continue reading

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SPQ 077: What is the Minimalist Marketing Plan for Selling Books?

Assembling puzzles with bulb and money drawings concrete background

The Question

Lawrence (from Alaska) asks via email: I am a retired guy who has a number of books published by traditional companies and self-published on Kindle and other platforms. I would like to write two to four books a year and bring in a modest $1,000 to $2,000 a month while not working full-time. While I realize this is at the other end of the spectrum from your business accomplishments, what would a minimalist marketing plan look like for a guy with my modest goals?

Biggest Takeaway

Steve’s Answer

This is a great goal, and it’s totally doable. A lot of authors start out and hit that goal within their first few months. When it comes to self-publishing, people tend to get bogged down in everything they have to do. You really only need to worry about a few core tasks. Continue reading

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SPQ 076: How Do You Balance Book Marketing with Writing?

Businessman standing in front of the choise

The Question

Marie asks via email: “I released my book on Amazon on April 7.  I did the KDP Free promotion and am now doing a week for $0.99. I will gradually move it to $2.99.  I know you said to keep writing books, but when is the best time to move on to the next book? I feel that I’m chasing the ‘Amazon Best Sellers Rank’ on my current book, trying to keep it “above water.” How do you balance and not go crazy?”

Biggest Takeaway

Steve’s Answer

Marie’s book is “Just a Little More Money.” Steve took a look at the book, and he noticed it’s currently at a 12,000 ranking. That’s great for a first book. It’s currently listed at $1.99, so Marie should consider changing it to $2.99. It won’t make much of a difference in sales, but it will make a big difference in her earnings. Continue reading

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SPQ 072: Should You Pay to Launch a Free Book (and What Sites Get the Best ROI)?

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The Question

Daemon asks: If I was going to do a free book promotion, is it worth spending the money on certain advertisements? Which ones do you think have the biggest return on investment?

Biggest Takeaway

Steve’s Answer

Steve launches his books at 99 cents each, so his strategy is a little different than the strategy Daemon asked about. If you don’t have an established platform, you definitely want to look into the free book strategy. Continue reading

SPQ 067: 3 Books – Should I Launch Them All Together?

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The Question

Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.

Biggest Takeaway

Steve’s Answer

It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list. Continue reading

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SPQ 065: Facebook Ads: 5 Ways to Target Your Ideal Book Reader

Hands are making indecision signals

The Question

Tim asks: Do you have any good advice for using Facebook ads to promote your book?

Biggest Takeaway

Steve’s Answer

This is a great question. It’s impossible to cover everything about Facebook ads in just one episode, so Steve is going to cover five strategies he’s currently testing on the Facebook advertising platform. He’s not an expert in Facebook advertising, so try some of these strategies on your own to see what works for you.

Tim is talking about the advertising platform available on Facebook. There are several challenges associated with using this platform, especially for authors. Continue reading

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SPQ 062: Street Teams: The Key to Advanced Reviews and Initial Buzz for Your Books

Group of Business People Talking and Business Related Symbols Above

The Question

Nick asks: I have heard you, on several occasions, talk about your “street team” in regard to how you get reviews for your books when you launch them. I understand the concept with asking your list for the review, but how do you go about it? Do you just simply ask them to post favorable reviews if they enjoyed the book? I have been building lots of lists with Kindle and haven’t really tapped into them for reviews yet; I would really love to hear your thoughts on that.

Biggest Takeaway

Steve’s Answer

Reviews are really important. Not only do they tell people good things and bad things about your book, they also affect Amazon’s ranking algorithm. There are a lot of paid promotion sites that require a certain number of reviews before they will even consider promoting your book. Finally, if you don’t have any reviews, people might not be willing to give your book a try. Continue reading

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SPQ 060: Foreign Translations: 4 Ways to Reach a Foreign Market

Thank You Word Cloud printed on colorful paper different languages

The Question

Eric of Copy Dojo, and author of “Mastermind Your Business,” asks: My question is about translating your self-published books. Is this something you’ve done? If yes, what languages have you focused on? If not, is it something you’re considering for the future? Finally, is translation something you’d recommend to other self-published authors as a means of generating additional revenue?

Biggest Takeaway

Steve’s Answer

Steve loves this question because this is something he’s currently testing. He thinks the ebook market is growing outside the United States, Canada, the United Kingdom, and Australia. The short answer is yes, it’s something he’s testing and he recommends that people do it. Continue reading

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SPQ 058: Amazon Marketing Services: Does it Help Sell Books?

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The Question

Jon Haws asks: I just noticed that Amazon is allowing authors to use Amazon Marketing Services. Have you had a chance to play around with it yet? I wanted to get your take on using AMS before I set up a promo.

Biggest Takeaway

Steve’s Answer

Jon Haws is another example of a person doing a great job building a business. Steve plans to meet up with Jon and his cousin Spencer at New Media Expo. He’ll share what he learns from Jon and Spencer on a future edition of this podcast. Continue reading

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SPQ 057: Repurposing Content: Does it Violate the Rules of KDP?

Holding an open book with dust coming out.

The Question

George asks: I have a question about reusing content from a Kindle book. I have a niche site idea using affiliate marketing that is based on the same content in my book. Am I allowed to copy and paste chapters as blog posts, or is that a violation of KDP terms?

Biggest Takeaway

Steve’s Answer

Steve really likes this question because it shows George is thinking beyond the Kindle platform. You really need to sit down and think of different ways to reuse your content. You can reuse content in the following ways: Continue reading

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