Archive

Category Archives for "Author Platform"
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SPQ 025: How to Set Up a Podcast for a Self-Published E-zine or Magazine

SPQ 025: How to Set Up a Podcast for a Self-Published E-zine or Magazine

The Question…

How would I set up a podcast for an e-zine or newsletter that I am planning to self-publish?

Biggest Takeaway…

Steve’s Answer…

Steve doesn’t consider himself the go-to person for podcasting, so he’s going to share some resources he used to prepare for the Self-Publishing Questions podcast. They are not affiliate links; he simply wants to support the people who did a great job talking about their experiences with podcasting. Continue reading

SPQ 023: Can You Promote Fiction Books to a Nonfiction Audience?

SPQ 023: Can You Promote Fiction Books to a Nonfiction Audience?

The Question…

Brad of LifeOnPurpose.com has a moderate-sized list on living your true life purpose. His other passion is speculative fiction and talking about his writing experiences on www.wbradfordswift.com. How can he leverage his list as a life coach?

Biggest Takeaway…

Steve’s Answer…

This is a hard question to answer because everyone has their own tastes when it comes to fiction vs. nonfiction. Steve loves to read personal development books and business nonfiction, but his fiction tastes tend to be in the horror, fantasy, and science fiction niches. Continue reading

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SPQ 021: 7 Ways to Stand Out in a Crowded Book Market

SPQ 021: 7 Ways to Stand Out in a Crowded Book Market

The Question…

Christian of Unpopular Tales asks how it’s possible to stand out in a market that’s saturated and full of competition.

Biggest Takeaway…

Steve’s Answer…

Amazon and other eBook platforms have become very crowded with authors. You need to up your game to stand out from this crowd. There are seven ways to do thisContinue reading

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SPQ 017: URL Forwarding – The #1 Way Readers Can Find Your Author Page

SPQ017: URL Forwarding – The #1 Way Readers Can Find Your Author Page

It’s not easy to get readers to check out your author page, especially when the Web address is full of letters, numbers, and assorted characters. In this episode, Steve details his URL forwarding strategy to kick off a new series called Simple Book Marketing.

The Question…

Instead of answering a question today, Steve is introducing his Simple Book Marketing segment. He’ll discuss an actionable strategy you can immediately apply to your book-based business.

Biggest Takeaway…

Simple Book Marketing: URL Forwarding

Your Amazon author page is a landing page. It is used to promote all of your books and show your authority in a particular niche. Your author page even pulls up content from Twitter and your blog. When people land on your author page, they see a lot of information that can help you sell more books. Continue reading

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SPQ 016: How Much Does it Cost to Publish My First Book?

SPQ016: How Much Does it Cost to Publish My First Book?

The Question…

How much is the start-up cost of publishing my first Kindle book? How much is okay to invest for marketing?

Biggest Takeaway…

Steve’s Answer…

Steve recommends treating a book-based business like any other start-up company. Be smart about not wasting your money by tracking expenditures and spending money only when necessary. Continue reading

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SPQ 013: Author Platform — What’s the Step-By-Step Plan to Build an Audience?

Author Platform: What’s the Step-By-Step Plan to Build an Audience?

The Question…

Jane is a new author who wants to build her platform while she writes a book. She wants to know a simple step-by-step plan for building and maintaining an author platform.

Biggest Takeaway…

Steve’s Answer…

Steve feels all of his success is due to having an established author platform.

He recommends following the 80/20 rule when building a platform: focus on what works and ignore what doesn’t. Steve says the focal point of every independent author’s platform should be an email list. Continue reading

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SPQ 011: Should I Submit a Book to Amazon.com or Amazon.ca?

Should I Submit a Book to Amazon.com or Amazon.ca

The Question…

Patrick, a writer based in Canada, says he struggles with deciding where he should put his content. Should he use Amazon.ca or Amazon.com? Is there is a difference?

Biggest Takeaway…

Steve’s Answer…

There’s really no difference between Amazon.com and Amazon.ca. If you create an account in your home country, your content can be distributed on Amazon.com, Amazon.de, Amazon.uk, and all the other Amazon platforms. You don’t need multiple accounts to distribute your books all over the world. Continue reading

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SPQ 009 – How Do I Publish on Amazon Using a Pen Name or Pseudonym?

SPQ 009 – How Do I Publish on Amazon Using a Pen Name or Pseudonym?

The Question…

Daniel wants to know if it’s possible to publish a Kindle book under a pseudonym and how to do it through Amazon.

Biggest Takeaway…

Steve’s Answer…

Many people wonder whether they should publish under their own name or use a pseudonym. Steve is especially qualified to answer this question because Steve Scott is actually his pen name. Back in 2005, he used his real name and home address on the World Wide Web. One day, a stranger knocked on his door and started asking questions about things Steve had written. It was a scary experience, especially when he thought about what might happen once he got married and had kids. He decided to use a pen name to insulate his personal life from his professional life. Continue reading