Archive

Category Archives for "Author Platform"
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SPQ 078: Fiction vs. Nonfiction: Which Should I Pick?

Yellow sign in the forest

The Question

Kamal asks via email: I am a budding author and already a blogger. I am stuck on whether I should write fiction or nonfiction.

Biggest Takeaway

Steve’s Answer

A lot of authors struggle with the issue of whether they should write fiction or nonfiction books. This is a hard decision to make because it can have a long-term impact on your business.

Steve recommends weighing the advantages and disadvantages of each tactic. Continue reading

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SPQ 070: 13 Essential Tools All Authors Need

essential tools for authors

The Question

Thomas Lau asks: What are the absolute essentials and good-to-have tools (online or offline) for authors?

Biggest Takeaway

Steve’s Answer

Steve has a list of recommended resources on the SPQ Resources page. The tools on this page are really good for authors.

Thomas asked about the essentials, so Steve has a list of tools he uses pretty much on a daily basis. Continue reading

SPQ 069: Teams 101 – The Best Way to Scale Your Author Business

Cutout paper people on wooden table

The Question

Gregg asks: I have a question about your business setup. Since you are publishing so many books, you must have someone on staff that helps with the editing and stuff, right? Do you have someone on your actual team, or do you just outsource the work?

Biggest Takeaway

Steve’s Answer

Gregg helped put together the audio intro and outro for SPQ. Steve really appreciates his help.

Gregg asked specifically about editors, but he asked about building teams around books, so Steve decided to take this question and turn it into a larger question about building a team. Continue reading

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SPQ 064: 6 Common Mistakes Many Authors Make

Hand pulling out wodden block.

The Question

I’m a first-time Kindle author. I’m almost ready to publish my first book on Amazon, and I’m a little nervous about it. What are the common mistakes you think every author should avoid, whether it’s a first-time author or a seasoned veteran?

Biggest Takeaway

Steve’s Answer

Steve sees people make a lot of mistakes when they publish their own books. There are too many mistakes to cover in one podcast, so this episode covers six of the most common mistakes. Steve has covered some of these topics in previous episodes, so there are a lot of links to help you find more information. Continue reading

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SPQ 053: Virtual Assistants: How is Outsourcing Used in a Self-Publishing Business?

Businesswoman drawing job allocation concept on whiteboard

The Question

K asks: Based on your own experience in getting set up, how do you use virtual assistants in your self-publishing business?

Biggest Takeaway

Steve’s Answer

Using virtual assistants and freelancers is a major part of Steve’s business. He does almost all of his own content creation, but he uses teams to take care of a lot of the moving parts. Unless you systematize everything you do, you’ll make mistakes if you try to handle all of these tasks yourself. Continue reading

SPQ 051: Knock Off Books: What Can I Do About Copycat Authors?

Anti piracy button on the keyboard. Toned Image.

The Question

What do you do about authors who publish books extremely similar to the ones you publish? I have noticed books with very similar covers and content in the marketplace.

Biggest Takeaway

Steve’s Answer

This is a very touchy subject, and a lot of people get very emotional about it. No one likes to see their hard work get ripped off by someone who outsourced the work to a writer in a foreign country. Steve understands what this is like because his content is ripped off all the time. Continue reading

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SPQ 050: Author Name vs. Brand Name: Which is Better for Authors?

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The Question

Mark of FragthePlanet.com asks: Do you think it’s better to use your real name as your brand? My name is a bit difficult to spell. Is it better to use a pen name, or should I stick with another name, such as bookcompany.com?

Biggest Takeaway

Steve’s Answer

A lot of authors don’t think of a book as part of their brand. They put books in the marketplace, but they don’t think long-term. Steve recommends thinking of each book you publish as part of your author platform. Episode 13 explains the importance of building a platform in detail. Continue reading

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SPQ 048: Amazon Author Page: Why Link to It Instead of a Blog?

Uncertain girl is looking at arrows. Girl full of doubts and hesitation.

The Question

Leslye Penelope, a fantasy romance author, wonders why Steve points his URL directly to Amazon instead of sending people to his author website. As a reader, she usually researches an author before buying a book. It seems his URL should go to a place where readers can learn more about him and then figure out if they want to buy his books.

Biggest Takeaway

Steve’s Answer

Steve is glad Leslye asked this question because it challenges a piece of advice he has been giving to listeners. This type of question makes him think about his responses and the “why” behind everything he recommends. Continue reading

SPQ 033: How to Write an Author Bio That Sells Books

spq33 header

Author Bios as Landing Pages

In episode 17, Steve explained how to use an easy-to-remember URL to direct people to your Amazon author page. His URL, HabitBooks.net, redirects to his author profile and makes it easier for people to find his books.

Your author bio is your personal landing page, or a page designed to sell something, so it should always be helping you sell more books. It’s easy to set up your author bio on Amazon; simply go to Amazon Author Central and follow the steps. You should also set up author pages at Kobo, iBooks, and other platforms.

No matter where you have a bio, you must write something that engages readers and (hopefully) gets them to buy more books. Many readers check the “About” section of the author bio first, so you need to think carefully about what you write. Continue reading

SPQ 029: My Presentation – The 80/20 of Building a Nonfiction Author Platform

spq29 author platformSteve’s Presentation

In one week, Steve is participating in the Author Marketing Live event. The virtual event, which runs from January 26 to January 30, has 20 speakers giving one-hour presentations. Learn more or register for Author Marketing Live at www.amlticket.com.

Steve will cover the following topics during his presentation:

  • How to identify what works for your business
  • Email marketing
  • Which platforms to focus on
  • How to maximize your book launch
  • Simple marketing tricks that have a long-term impact on sales
  • How to scale your business into a full-time income

Continue reading