SPQ 067: 3 Books – Should I Launch Them All Together?
Dekel asks: I have three books. Should I launch them all at once or launch each one a few months apart? I have no list and I’m hoping to build one using the books.
It’s great to hear that Dekel is focusing on list building and thinking about maximizing the effectiveness of his list.
Dekel mentioned that he doesn’t have a list yet. Steve says list building should be his primary focus. List building will help you create an asset that you can use to your advantage for years to come.
Before publishing your book, you should have a system in place for building your list. You need to have three items in place:
- Lead magnet: A free report or audio file that you give away for free in exchange for someone’s email address
- Squeeze page: The page where people give you their email addresses in exchange for free content
- Email marketing software: A program that organizes and stores all the email addresses you collect
Steve recommends AWeber for email marketing. He also recommends getting these three things in place before you publish your first book. Check out episode 7 to learn more about email marketing best practices.
If you don’t already have a free PDF to give away, you might want to use one of these books as your free giveaway. If you already have a lead magnet, then here’s what you can do.
There are many pitfalls to publishing multiple books. If you put all three books up at once, there are several potential challenges.
- You’re giving people too many options, so they probably won’t buy all three books at one time. This limits the long-term success of each individual book.
- You’re limiting the number of spots you can get on promotion sites. There are 50 to 100 free and paid promotion sites, but most don’t take more than one submission from the same author in a 30-day or 60-day period. Publishing all three books at one time limits the reach of each book.
- You’re limiting the number of reviews you will receive for each book. Most people won’t write three separate reviews at the same time.
- You’re reducing the number of opportunities you have to get people to sign up for your email list.
- You’re missing out on the opportunity to learn from your mistakes. If you publish one book at a time, you can review the mistakes you make with your first launch and then avoid those mistakes with your second launch.
Steve recommends a specific strategy.
- Launch each book individually. Don’t launch the next book until at least three weeks have passed since your first launch.
- Include an email offer with each book.
- Promote the heck out of each book during its launch period. Try to get your book on as many sites as possible. Nick Loper’s Kindle Launch Plan can help you do a successful free launch.
- Test different platforms, launch days, and promotional campaigns. Try different things with each launch so you learn what works.
- Review the results. Focus on the strategies that worked and don’t waste time on the ones that didn’t produce any results.
- Start your next promotion. Leverage your email list by asking for reviews.
While you’re doing this, you should also be writing your next book. Be open to learning from the launch process. You will make mistakes, but that’s the best way to learn how to build your business.
If you try to launch all of your books at once, you’re robbing yourself of the opportunity to learn from your mistakes.
Resources and Links
SPQ 007: Learn about the strategies Steve recommends for building your email list
Kindle Launch Plan: Access Nick Loper’s Udemy course at a significant discount