Michal asks: When I started writing and publishing, I wasn’t in the business owner mindset at all. I published my first book with an investment of just five dollars. I needed to grow and see progress before I was willing to invest more in my books. How would you have started with just five bucks? Forget about your business background when you answer the question. Thanks.
Michal is the first repeat caller Steve’s answered on SPQ. His most recent book, “The Art of Persistence,” has a 7,900 ranking on Amazon, so it’s a solid book that is selling well. Michael is a great example of someone who takes action. English isn’t his first language, but he’s still doing a great job putting out valuable content and building an audience. Continue reading
Chris of PowerLists.org asks via email: I recently published my first book on KDP Select and was wondering if it is best to do a five-day promotion or to split up the days into one two-day promotional campaign and one three-day promotional campaign. Thanks. Love your show.”
It’s great to see that a lot of recent questions are coming from first-time authors. That means a lot of people out there are taking action. Continue reading
Stan Dubin of TheHiringTips.com asks: I’m going to be uploading a collection of hiring tips on Kindle. How appropriate would it be to have an almost-imperceptible link at the bottom of each page to take people back to our site? If that’s not appropriate from your point of view, what kind of link to a website should a Kindle book have?
Congratulations to Stan on his first book. He asked if you are allowed to put links at the bottom of every book, or if it’s generally a good practice.
Steve isn’t sure, but he thinks it’s difficult to put a link at the bottom of every page. Someone who knows formatting very well might be able to do it, but it would look very weird to the reader. Continue reading
Kamal asks via email: I am a budding author and already a blogger. I am stuck on whether I should write fiction or nonfiction.
A lot of authors struggle with the issue of whether they should write fiction or nonfiction books. This is a hard decision to make because it can have a long-term impact on your business.
Steve recommends weighing the advantages and disadvantages of each tactic. Continue reading
Lawrence (from Alaska) asks via email: I am a retired guy who has a number of books published by traditional companies and self-published on Kindle and other platforms. I would like to write two to four books a year and bring in a modest $1,000 to $2,000 a month while not working full-time. While I realize this is at the other end of the spectrum from your business accomplishments, what would a minimalist marketing plan look like for a guy with my modest goals?
This is a great goal, and it’s totally doable. A lot of authors start out and hit that goal within their first few months. When it comes to self-publishing, people tend to get bogged down in everything they have to do. You really only need to worry about a few core tasks. Continue reading