Archive

Monthly Archives: April 2015
4

SPQ 066: Free PDF vs. Kindle Book

spq66

The Question

Chris asks: I’m working on my first book and free PDF. It hit me that I could also make my free PDF a Kindle book and just give away the PDF to my newsletter subscribers. Do you have any thoughts on this idea?

Biggest Takeaway

Steve’s Answer

Chris is talking about a lead magnet, which is a free piece of content you use to build your email list. Steve covered this in detail in episode 7. It’s not clear if Chris is talking about selling the second book or giving it away for free. If you want to learn more about the perma-free strategy, check out episode 6. Continue reading

2

SPQ 065: Facebook Ads: 5 Ways to Target Your Ideal Book Reader

Hands are making indecision signals

The Question

Tim asks: Do you have any good advice for using Facebook ads to promote your book?

Biggest Takeaway

Steve’s Answer

This is a great question. It’s impossible to cover everything about Facebook ads in just one episode, so Steve is going to cover five strategies he’s currently testing on the Facebook advertising platform. He’s not an expert in Facebook advertising, so try some of these strategies on your own to see what works for you.

Tim is talking about the advertising platform available on Facebook. There are several challenges associated with using this platform, especially for authors. Continue reading

2

SPQ 064: 6 Common Mistakes Many Authors Make

Hand pulling out wodden block.

The Question

I’m a first-time Kindle author. I’m almost ready to publish my first book on Amazon, and I’m a little nervous about it. What are the common mistakes you think every author should avoid, whether it’s a first-time author or a seasoned veteran?

Biggest Takeaway

Steve’s Answer

Steve sees people make a lot of mistakes when they publish their own books. There are too many mistakes to cover in one podcast, so this episode covers six of the most common mistakes. Steve has covered some of these topics in previous episodes, so there are a lot of links to help you find more information. Continue reading