Archive

Monthly Archives: February 2015

SPQ 043: Should You Outsource the Narration of Your Audiobooks?

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The Question…

Rory wants to know why Steve outsources the narration of his audiobooks instead of reading the books himself. He heard that reading the book yourself helps bond your audience to you and helps you build the know, like, and trust factor.

Biggest Takeaway…

The Answer…

Rory asks a lot of great questions and participates heavily in Pat Flynn’s Kindle group. It’s obvious he cares about his self-publishing business. Continue reading

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SPQ 042: What is Your “Why?”

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The Answer…

This episode was recorded in late January, but it’s going live on February 4, the same day Steve flies from Newark to Amsterdam and then from Amsterdam to Tanzania. He’ll spend seven days hiking Mount Kilimanjaro and going on a safari. These are two things he’s wanted to do his entire life.

There are two reasons Steve is a self-published author: freedom and the ability to live life on his own terms. What is your “why”?

Biggest Takeaway…

Continue reading

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SPQ 041: Can You Use Affiliate Links within Kindle Books?

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The Question…

Tyler asks via email:

“Within Kindle books, can you use Amazon affiliate links to link to other products or books? And can you link out to other affiliate products?”

Biggest Takeaway…

The Answer…

Affiliate marketing is a great way to generate income online. You recommend a service or tool, and if people go through your link and buy it, you get a commission. In a way, you act like a salesperson for other companies. Steve was very successful with affiliate marketing from 2006 to 2014. Even though he sold his last major affiliate marketing site in 2014, he still dabbles in it from time to time. Continue reading

SPQ 040: Free Books – Do They Tick Off Paying Customers?

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The Question…

Tom asks via email:

“If people buy your book, and later you give it away for free or discount it, do you get any negative feedback from those who purchased at full price?”

Biggest Takeaway…

The Answer…

This question is from Tom “Big Al” Schreiter, who is a very prolific writer and a great example of someone who takes action. One-third of his sales come from print books, one-third from audiobooks, and one-third from Kindle. He does a great job finding a good balance with all of his different product lines. Continue reading

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SPQ 039: 30 Days Post-Launch, What’s the Best Way to Revive Sales?

Hands are making indecision signals

The Question…

Ted asks via email:

“I published a book recently – Sugar Detox – and it did very well at the start but has now tapered off quite a bit. Do you have any secrets on how to revive books that have slowed down after the initial burst? It’s been about 3 weeks since publication, and I followed the Free – .99 cents – $2.99 format in KDP.”

Biggest Takeaway…

The Answer…

For self-publishers, making sales and reviving flagging sales are two of the biggest concerns. There is increasing competition on Amazon, even though there are a lot of gurus who say Amazon is full of opportunity and infinite abundance. There are a lot more writers who are writing for the same audience, so Steve says the Kindle “gold rush” is over. Gone are the days of throwing a book on Amazon and making a lot of sales without doing any work. Continue reading