What tools and processes do you use to help you be a prolific writer?
Prolific writing makes things a lot easier for your book-based business. When it comes to being prolific, it’s all about habits. The right habits help you take large projects and break them down into doable daily processes. Continue reading
It’s not easy to get readers to check out your author page, especially when the Web address is full of letters, numbers, and assorted characters. In this episode, Steve details his URL forwarding strategy to kick off a new series called Simple Book Marketing.
Instead of answering a question today, Steve is introducing his Simple Book Marketing segment. He’ll discuss an actionable strategy you can immediately apply to your book-based business.
Your Amazon author page is a landing page. It is used to promote all of your books and show your authority in a particular niche. Your author page even pulls up content from Twitter and your blog. When people land on your author page, they see a lot of information that can help you sell more books. Continue reading
How much is the start-up cost of publishing my first Kindle book? How much is okay to invest for marketing?
Steve recommends treating a book-based business like any other start-up company. Be smart about not wasting your money by tracking expenditures and spending money only when necessary. Continue reading
Jo is interested in using price pulsing. She wants to know how it works and how authors can use it to their advantage.
Pulsing refers to dropping a book’s price to get more sales and increase visibility on Amazon. This isn’t necessarily a great strategy for generating revenue, but it is a good strategy for helping you increase awareness of your books. Many authors price their books at 99 cents during this type of promotion. Continue reading
A listener wants to know why Steve recommends Pretty Links instead of Bit.ly for shortening links.
It’s difficult for people to remember URLs with a lot of slashes or dashes. Shortening links makes it easier to direct people to specific pages on your website. Pretty Links and Bit.ly both shorten links and track clicks, but Steve prefers Pretty Links for several reasons. Continue reading
Jane is a new author who wants to build her platform while she writes a book. She wants to know a simple step-by-step plan for building and maintaining an author platform.
Steve feels all of his success is due to having an established author platform.
He recommends following the 80/20 rule when building a platform: focus on what works and ignore what doesn’t. Steve says the focal point of every independent author’s platform should be an email list. Continue reading
Eric of ThirtybyForty.com wants to know how to find an editor and how much money to budget for editing.
Finding an editor is one of the most important things you can do as a self-published author. In fact, Steve says it is one of the two best investments you can make (the other is cover design). Investing in a good editor will turn an average book into a great book. Continue reading
Patrick, a writer based in Canada, says he struggles with deciding where he should put his content. Should he use Amazon.ca or Amazon.com? Is there is a difference?
There’s really no difference between Amazon.com and Amazon.ca. If you create an account in your home country, your content can be distributed on Amazon.com, Amazon.de, Amazon.uk, and all the other Amazon platforms. You don’t need multiple accounts to distribute your books all over the world. Continue reading
Andrew wants to know how self-published authors should handle reviews when reviews are so integral to success in self-publishing.
It’s difficult to put a lot of effort into a book and then get negative reviews, but there’s not much you can do about it. Everyone gets negative reviews, even famous authors. Steve says there are three ways to handle a negative review: Continue reading
Daniel wants to know if it’s possible to publish a Kindle book under a pseudonym and how to do it through Amazon.
Many people wonder whether they should publish under their own name or use a pseudonym. Steve is especially qualified to answer this question because Steve Scott is actually his pen name. Back in 2005, he used his real name and home address on the World Wide Web. One day, a stranger knocked on his door and started asking questions about things Steve had written. It was a scary experience, especially when he thought about what might happen once he got married and had kids. He decided to use a pen name to insulate his personal life from his professional life. Continue reading