The Question…
Alexis of AlexisGrant.com asked about best practices for email marketing. In this episode, Steve gives a behind-the-scenes look at how he markets his habit books via email.
Biggest Takeaway…
[Tweet “Get more subscribers! Switch your offer. Test your templates and new headlines. “]
Steve’s Answer…
Email marketing is the lifeblood of Steve’s marketing, but there’s a lot that goes into it. The first thing you need is a lead magnet, or something you give to people who sign up for your email list. Steve uses AWeber, LeadPages and an opt-in box to collect email addresses and market to his list of subscribers. He currently has several traffic sources: Kindle books, SlideShare, Twitter, Facebook, and Pinterest. In the future, he wants to test YouTube, podcasting, and paid traffic.