SPQ 079: What Types of Links Should Be Included in Kindle Books?
Stan Dubin of TheHiringTips.com asks: I’m going to be uploading a collection of hiring tips on Kindle. How appropriate would it be to have an almost-imperceptible link at the bottom of each page to take people back to our site? If that’s not appropriate from your point of view, what kind of link to a website should a Kindle book have?
Congratulations to Stan on his first book. He asked if you are allowed to put links at the bottom of every book, or if it’s generally a good practice.
Steve isn’t sure, but he thinks it’s difficult to put a link at the bottom of every page. Someone who knows formatting very well might be able to do it, but it would look very weird to the reader.
You have to think about people reading books on their phones or tablets. The text is large, so the reader has to flip through a lot of pages. If you have a link at the bottom of the page, it will look odd, and it will probably detract from the overall reading experience.
However, it is okay to include some links in your book. Here is what Steve recommends when it comes to links.
Go to Facebook and set up a tracking pixel. This allows you to retarget people who go from your Kindle books to your website, making it easier to advertise your books.
The most important links should be in the front and back of your book. You need to have a picture of your lead magnet and a link to the offer. In Stan’s case, a good lead magnet would be something like a free report with some of his best hiring tips.
Link to content that enriches the reading experience. For example, if Stan writes about interviewing candidates, he can link to a blog post on interview questions.
If you include links to additional content, make sure readers don’t absolutely have to click the links to understand what you are saying. Steve often provides links to in-depth definitions of habit-related terms, but he includes a brief definition of each term so readers don’t have to visit a website to understand what he is talking about.
Add links to your other Kindle books. If you publish several books, you can link to all of them. The books should be related to the topic at hand; don’t try to shove unrelated books down people’s throats.
If Steve talks about Evernote in one of his habit books, he’ll include a link to “Mastering Evernote.” He doesn’t link to unrelated books, though.
Include affiliate links. There is a fine line with these links. You can’t include links with your Amazon Associates code, but you can include direct links to Amazon products. Steve talked about affiliate links in episode 41.
If you link to a lot of your own stuff, you should provide links to other sites. Include links to Pinterest photos, blog posts, YouTube videos, research studies, and other content. Linking to resources that are not your own enriches the reader experience and makes your books more valuable.
Amazon readers are pretty picky. If something looks like an advertisement, you might be setting yourself up for a 1-star review. You don’t necessarily need to pander to your audience, but you do need to focus on keeping your readers happy.
It’s not a good idea to load your book with obvious advertising links. The front and back of your books are your most important pieces of book real estate. For best results, promote your lead magnet in these areas.
Resources and Links
The Hiring Tips: Make better hiring decisions by following these tips
Facebook Ads: Advertise your books by creating tracking pixels
SPQ 041: Learn more about using affiliate links in your books